Grubhub
Performance Creative · DTC + Agencies
Performance creative,
finally built like infrastructure.
Most agencies just make ads. We built the system that learns what scales new-customer revenue and cuts CAC. Research identifies your personas, builds concepts for each, then tests every angle, hook, framework, and format. Winners compound month-over-month.
Performance creative for
Selected work
What the system actually makes.
A taste from accounts we’ve scaled by winning new customers, not retargeting them. Toggle the format you’d run for your brand.
DJI
DoorDash
Impact Dog Crates
Performance Snapshots
Performance creative that earns the spend.
Three breakouts. AdNova screenshots embedded for every claim. Click any to expand.
HexClad Cookware
$3.3M
From a single top-scaled creative
5.00× ROAS · $668K spend · 7,514 units
Impact Dog Crates
$1.6M+
Sustained across months of testing
16 ads above 4× ROAS · 9.37× top creative
Dooney & Bourke
10.82×
ROAS on a produced NFL brand concept
23× peak · Expanded into MLB & beyond · 4-yr partnership
Direct from clients
Real numbers.
Real names.
Heads of growth and marketing leads at brands you recognize. Quotes verbatim, results signed off by the client.
Why Augusta
Three positions we won’t move on.
01
Most agencies
Most agencies let ChatGPT do the thinking.
Augusta
We use AI for speed. Human strategists do the thinking.
02
Most agencies
Most agencies push discount ads to bottom-funnel buyers.
Augusta
We build creative that wins new customers at the top of the funnel.
03
Most agencies
Most agencies test ads.
Augusta
We test hypotheses. Winners compound month-over-month.
The Process
A system, not
a guess.
Performance creative is a discipline. We treat it like one. A repeatable system that compounds the longer we work together.
See the full methodology01Phase 01
Brand Intelligence
Customer reviews, competitor teardowns, social listening, and adjacent-market research. We pull insight from outside your category, not just inside it, and build personas grounded in real audience language.
02Phase 02
Hypothesis & Concept Mapping
Research becomes hypotheses. Hypotheses become concepts mapped to personas. Every ad tests one. Every result sharpens the next round.
03Phase 03
Production at Volume
Algorithms reward fresh creative each week. We calculate volume from spend per channel, CAC, AOV, and the unique-asset cadence each platform demands. Not what fits a retainer.
04Phase 04
Analysis & Optimization
We separate new-customer signal from blended ROAS. Concepts that grow new-customer revenue scale up. Concepts that just lift retargeting flags don't earn budget.
Pre-call questions
What you’re probably wondering.
The questions every Head of Growth asks before booking. Answered without the agency hedge.
01
Do you require long-term contracts?
No. Month-to-month, no minimums. If we're not earning the spend, you walk.
02
How does pricing work?
Scoped to your spend level and creative volume. We map specifics on the call. No menu pricing pretending to fit every brand.
03
Do you use AI?
For speed and data, yes. For strategy, no. We've built a library of 1,000+ hook frameworks from real organic social. Patterns real creators made and proved out in the wild. AI helps us transpose them across personas and brands faster. Human strategists tweak every one until it actually fits your audience. The thinking stays human.
04
Can you work with our in-house team or media buyer?
Yes. Most of our brands have an in-house team or external media buyer. We slot in as the creative engine, handling strategy and production, and feed your buying side a steady pipeline of tested winners.
05
How fast can we launch something?
First batch of production-ready creative in 4 weeks. That covers hypothesis, scripting, shoot, edit, and ready-to-run deliverables. Not just content fast, content built to scale.
06
How involved does my team need to be?
Light. You give us approvals and brand insight. We handle concept, script, production, edit, and hand-off. Most clients spend 1-2 hours per week with us.
07
How do I get started?
Book a call. We'll talk about your account, where it's plateaued, and whether we're the right partner. No hard pitch. If it's not a fit, we'll tell you.
Built for
When creative is the constraint on the next 2-3× of scale.
For DTC brands at $50K+/month who’ve solved the buying side and need creative that earns its place in the account.
- Your media buyer is faster than your creative team.
- You've cycled through freelance UGC and nothing compounds.
- Your performance marketer asks for fresh angles weekly. Your team can't ship them fast enough.
- You want every ad to teach you something, not just produce more content.
· Let's see if we're a fit
Worth a 15-minute call?
We’ll talk through your current creative and give you a read on where the leverage is. Whether you work with us or not.
No contracts · month-to-month · if we’re not earning the spend, you walk