Grubhub
Performance creative,
finally built like infrastructure.
Most agencies just make ads. We built the system that scales new-customer revenue and cuts CAC. Research identifies your personas, builds concepts for each, then tests every angle, hook, framework, and format. Winners compound month-over-month.
$100M+ in tracked ad spend.
What we cover
Brandformance.
UGC. Static.
Whitelisting.
Every format your account runs, tested in one system. No juggling four vendors.
DJI
DoorDash
Impact Dog Crates
Performance Snapshots
What compounding looks like.
Three breakouts. Campaign screenshots embedded for every claim. Click any to expand.
HexClad Cookware
$3.3M
From a single top-scaled creative
5.00× ROAS · $668K spend · 7,514 units
Impact Dog Crates
$1.6M+
Across 10 months of compounding creative
Multi-angle concept pipeline · 4×+ ROAS sustained across the test window
Dooney & Bourke
10.82×
ROAS on a produced NFL brand concept
Expanded from NFL into MLB & beyond · 4-yr creative partnership
Direct from clients
Their words.
Not ours.
From CMOs, Heads of Growth, and co-founders at DTC brands.
Lennon Rubin
Co-Founder
“The hook rate is good. The conversion rate is really good.”
David Levin
Chief Digital Officer
“Breakthrough ad. Congrats, pal!!! We're gonna try to place it. 9.85 ROAS. Adding $5K budget to see what happens.”
Why Augusta
Three positions we won’t move on.
01
Most agencies
Most agencies hand your brief to ChatGPT and call it strategy.
Augusta
AI is our accelerator, not our strategist. The thinking stays human. Every persona, concept, hook, and ad framework.
02
Most agencies
Most agencies hide flat new-customer revenue behind blended ROAS.
Augusta
We build creative that wins new customers at the top of the funnel.
03
Most agencies
Most agencies find winners and stop testing.
Augusta
Scale winners. Iterate on them. Test net new. Winners compound month-over-month.
The Process
Phase by phase.
Built to compound.
Performance creative is a discipline. We treat it like one. A repeatable system that compounds the longer we work together.
See the full methodology01Phase 01
Brand Intelligence
Customer reviews, competitor teardowns, social listening, and adjacent-market research. We pull insight from outside your category, not just inside it, and build personas grounded in real audience language.
02Phase 02
Hypothesis & Concept Mapping
Research becomes hypotheses. Hypotheses become concepts mapped to personas. Every ad tests one. Every result sharpens the next round.
03Phase 03
Production at Volume
Algorithms reward fresh creative each week. We calculate volume from spend per channel, CAC, AOV, and the unique-asset cadence each platform demands. Not what fits a retainer.
04Phase 04
Analysis & Optimization
We separate new-customer signal from blended ROAS. New-customer concepts get the bulk of our iteration. Retargeting still has its place, just not where we lead.
Pre-call questions
Read this. Then book.
The questions every Head of Growth asks before booking. Answered without the agency hedge.
01
Do you require long-term contracts?
Month-to-month with a 30-day opt-out. We earn your business every single month. No long-term contracts.
02
How does pricing work?
Depends on your goals. We size creative volume against your spend, CPA goal, AOV, and LTV:CAC. Base packages work for common profiles. Custom builds when accounts need them. We map the right scope on the call.
03
Do you use AI?
Yes, for speed and data. AI is our accelerator, not our strategist. We've built a library of 1,000+ hook frameworks from real organic social, proven in the wild. AI helps us transpose them across personas faster. Human strategists shape every persona, concept, hook, and ad framework. The thinking stays human.
04
Can you work with our in-house team or media buyer?
Yes, when they're open to working closely with us. We slot in as the creative engine, daily on Slack, feeding the buying side a steady pipeline of tested winners. If your team or media buyer won't collaborate that closely, we're not the right fit.
05
How fast can we launch something?
First batch in 3 to 6 weeks. Covers research, hypotheses, scripts, production, edits, and ready-to-run deliverables. Month 1 is the slowest. That's when we're dialing in your brand, strategy, and audience. After that, we drip fresh creative into the account every week, plus iterations on what's working. The system compounds from there.
06
How involved does my team need to be?
Up to you. We can run hands-off with brand guidelines, do's/don'ts, and creator/messaging docs upfront. You approve talent, concepts, and copy before launch. Most clients are hands-on at first, then back off as the system proves itself. Meeting cadence depends on spend (weekly for $300K+/month accounts, every other week below that). Daily Slack communication, always.
07
How do I get started?
Book a call. We'll go through your account, your goals, and where you've plateaued to see if we're a fit on both sides. If we are, we run a free audit on your creative and account performance. You decide from there. No hard pitch.
08
Who owns the creative?
You do. Exclusive rights to everything: raw footage, creator content, scripts, edits, assets. No 90-day limits, no licensing tail. If you stop working with us, we hand it all over in a Drive link. You download. It's yours.
· Let's see if we're a fit
Build your next 2-3× of growth.
We’ll talk through your current creative and give you a read on where the leverage is. Whether you work with us or not.
No contracts · month-to-month · we earn your business every month