UGC Video
Creator-filmed content across health-conscious professional, biohacker, and executive performance personas. Primary format throughout the engagement.
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Case Study · Bioniq
Bioniq
Personalized Nutrition
Built the D2C creative infrastructure. Cut CPA in half. Scaled the account.
-55%
CPA Reduction
$271 at start → $121 at close
+114%
Spend Scaled
$125K → $268K per month
10
Months Running
Jun 2025 to Mar 2026
$1.93M
Total Spend Managed
Across the full engagement
Bioniq is a personalized nutrition brand built on a high-LTV subscription model. The kind of business where first-purchase economics are intentionally aggressive because the value is in the customer relationship over time, not the first transaction.
When Augusta came on in June 2025, the D2C creative infrastructure needed to be built and scaled. The mandate was clear: build performance creative that acquires customers efficiently enough to justify scaling the channel.
Over 10 months Augusta produced UGC video, static ads, and organic-style content across multiple audience personas. Building, testing, and iterating systematically until the account found its stride. Monthly spend more than doubled. CPA was cut nearly in half.
“Creative production (especially UGC at scale) is notoriously difficult to get right, and you made it feel seamless and reliable throughout. You’ve built an agency one can confidently delegate this tough piece of work to. Which is rare.”
Maria Volchenok · Head of Growth, Bioniq · March 2026
What Ten Months Built
Research first. Creative second.
Augusta approached the Bioniq account the same way it approaches every account. Brand intelligence was built from customer reviews, community forums, and competitor analysis. Audience personas were identified: health-conscious professionals, biohackers, executives optimizing for performance.
Every ad entered the account tagged by persona, angle, framework, and format, so the data could tell Augusta exactly what was working and why.
$271 to $121 in ten months. Spend more than doubled at the same time. CPA falling while spend grows is the output of creative infrastructure that actually works.
CPA Trend
Jun 2025 to Mar 2026 · AdNova“The work speaks for itself when the people walking out the door are the ones recommending you on the way.”
Creative Scope
What we produced for the account.
Static Ads
High-converting static creative tested across multiple angle and offer combinations.
Organic-Style Content
Loose creator briefs and organic-format content for whitelisting and partnership ad placements.
Outcome
Acquired by Herbalife in early 2026.
The acquisition ended Augusta’s engagement. Both the CEO and Head of Growth sent unprompted recommendations on the way out.
Great creative work doesn’t always end with a renewal. Sometimes it ends like this.
“This is purely a business-led decision. I will absolutely continue to recommend Augusta within my network.”
Oliver Motisi · CEO, Bioniq · March 2026
· CPA your problem?
Cut CPA 55%. Doubled monthly spend.
Let’s talk about what it would take in your account.
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