UGC Video
Creator-filmed content matched to specific audience personas: weekend travelers, healthcare workers, active lifestyle. Consistently the highest-volume format in the account.
All case studies
Case Study · Vessi
Vessi
Footwear
Becoming the top-performing creative source in an account that already had everything: internal team, whitelisting, and other agencies. Over 14 months.
+42%
ROAS Improvement
Feb 2025 to Apr 2026
-32%
CPA Reduction
$46 to $31 per acquisition
14+
Months Running
Engagement still active
16x+
Consistent Creative ROAS
Multiple assets above 15x
Vessi is a scaled DTC footwear brand running millions in paid social every month. When Augusta came on in February 2025, Vessi already had an internal creative team, established whitelisting partnerships, and other creative sources running in the account.
They did not need another vendor. They needed a creative partner who could actually out-perform in a competitive, high-stakes environment.
Augusta’s scope was performance creative: UGC video and static ads, competing alongside every other creative source in the account. Over 14 months, the data made the case for itself.
“What stands out most is how deeply they understand performance. The UGC assets consistently perform well and have helped us ramp up volume.”
Shaun Hobbs · Head of Growth, Vessi Footwear · February 2026
Augusta was one of multiple creative sources running in the account.
Why Augusta’s creative kept winning
Performance is the easy part. Holding it isn’t.
Plenty of creative sources hit big in their first quarter. The hard part is the second, third, and fourth. The audience has seen every angle, the algorithm has tired of the patterns, and the pipeline of new hypotheses runs dry. Augusta’s system is designed to keep replacing winners before they fatigue (more on the system in our process).
Over 14 months Augusta produced UGC video and static across weekend travelers, healthcare professionals, outdoor enthusiasts, and more. Each persona with its own hook strategy and messaging direction. Each batch feeding the next batch’s hypotheses.
Multiple Augusta-tagged creatives held above 15x ROAS for months at a time, not for a launch window. Individual assets reached 33x on specific campaigns. Account-level ROAS climbed 42% across the engagement, CPA dropped from $46 to $31, in an account running over $6 million through Augusta-produced creative.
“One winning ad is creative. Fourteen months of winning ads is infrastructure.”
Creative Scope
What we produced for the account.
Static Ads
High-ROAS static creative across lifestyle and product-focus angles. Individual statics hitting 16-33x ROAS on Augusta-tagged assets.
Mid & High Production Video
Mid and high-production video assets, near-commercial quality, for YouTube and broader channel use. Extends Augusta's creative contribution beyond UGC into full-funnel content.
Audience Personas Tested
Travel was the top-performing segment, and continues to be. Plus healthcare, dog walkers, commuters, outdoors-active, parents, and service industry. Each persona with its own hook strategy and messaging direction.
ROAS Trajectory
3.95x to 5.62x. 14 months.
Account-level ROAS climbed from 3.95x at engagement start to 5.62x in April 2026, while Augusta-tagged creatives held above 15x consistently and individual assets reached 33x.
ROAS Trend
14-month trend · Canadian Meta · AdNova“If your channel needs to be performing at month twelve as well as month one, that’s what Augusta’s system is built for.”
· Creative plateauing?
Lifted ROAS 42%. Cut CPA 32%.
Let’s talk about what it would take in your account.
15-minute call with Matthew. We’ll talk through your current creative and give you a read on where the leverage is. Whether you work with us or not.