InvisibleShield Screen Protectors
6.16x ROAS average in March, improving every month. Screen protector creative was the most consistent performer in the account.
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Case Study · ZAGG
ZAGG
InvisibleShield & Cases
Activating DTC for the iPhone 17 launch, and building creative that keeps improving seven months later.
+48%
ROAS Improvement
Sep 3.55x to Mar 5.26x
-51%
CPA Reduction
$20.36 at launch to $10.04
7
Months Running
Sep 2025 to Active
ZAGG built its business through retail. T-Mobile, Verizon, Best Buy. Direct-to-consumer was a newer, underdeveloped channel for them. For a retail-first brand, DTC is either a channel worth investing in or a distraction. ZAGG needed to know which, in time for the iPhone 17 launch in September 2025.
Augusta was brought in for creative strategy, concept development, and ad production for InvisibleShield screen protectors and ZAGG cases. Media buying was handled by a separate agency. Augusta’s job was to give that media budget something worth spending on.
Targeting is algorithmic. Bidding is automated. Media buying is increasingly commoditized. Creative is the last variable a brand can actually control on paid social, and the one that determines whether the algorithm has something worth amplifying.
“Breakthrough ad. Congrats, pal!!! We’re gonna try to place it. 9.85 ROAS. Adding $5K budget to see what happens.”
David Levin · Chief Digital Officer, ZAGG · March 2026
Unprompted message after reviewing creative performance.
Why the creative kept improving
A structured creative system, built from scratch.
Augusta built brand intelligence on InvisibleShield and ZAGG Cases, identified audience personas, and matched creative concepts to those personas across multiple angles, frameworks, and formats (more on the system in our process).
Every ad entered the account tagged by persona, angle, framework, format, and landing page. The team could see exactly which variables were driving results, not just which ads were spending.
Seven months of iteration produced a consistent upward ROAS trend across both video and static. Screen protector creative averaged 6.16x ROAS in March, above target. And in the middle of March, a single creative hit 9.85x.
“The algorithm finds the audience. The bid strategy manages the spend. Creative is the only variable left that determines whether any of it works.”
The 9.85x came from a systematic process. Identify the offer mechanic that converts, match it to the right product, build multiple creative variations, and let the data surface the winner. The naming convention tagged every variable, so when the breakthrough creative emerged, the team knew exactly why it worked and what to build next. That intelligence compounds with every iteration.
Creative Scope
What we produced for the account.
ZAGG Kickstand Cases
Highest spend volume in the account. Multiple angles and offer mechanics tested across the iPhone 17 launch window.
Buy 2 Save 20% Offer Creative
6.89x ROAS, best performing category. The 360 Protection creative held 7x ROAS across 512 purchases in the most recent 30-day window.
Multi-Channel Utilization
Augusta creative used beyond paid social, extended to website and Amazon, giving the brand more value per asset produced.
ROAS Trajectory
3.55x to 5.26x. Seven months.
Monthly ROAS climbed from 3.55x at the iPhone 17 launch to 5.26x by March. Seven months of structured iteration, with a 9.85x breakthrough creative produced along the way.
ROAS Trend
7-month trend · AdNova“If your brand already has media buying handled, and the creative is what’s holding the channel back, that is exactly the problem Augusta was built to solve.”
· Creative the bottleneck?
Cut CPA 51%. Lifted ROAS 48%.
Let’s talk about what it would take in your account.
15-minute call with Matthew. We’ll talk through your current creative and give you a read on where the leverage is. Whether you work with us or not.